4x4Wire

ìThis Text-to-Win program is designed to demonstrate OPTIMA Batteriesí commitment to supporting the lifestyle of performance automotive enthusiasts, and drive a two-way conversation between the brand and our customers while theyíre shopping the category at our retail partners,î said Cam Douglass, director of product development and marketing for OPTIMA Batteries. ìWe like to reward people who spend time learning about batteries and our product in general. We know that the more time people spend educating themselves on the differences in batteries, the more likely they are to choose the Ultimate Power Source.

When consumers enter the text-to-win code (or scan the QR code that is also provided) they can instantly win prizes from highly-sought-after brands like Superwinch, Red Line Synthetic Oil, K&N Filters and Holley. The promotion will run through September 30, 2011.

To learn more about OPTIMA Batteries and to find your nearest retailer, please visit http://www.optimabatteries.com/. You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information at http://www.optimabatteries.com.//

It is our intent to expand our product line to serve our non-Toyota friends also, providing them with the exceptional value and service that we are known for in the Toyota world.

Our sincere desire is to simply make a difference and to live up to our goal of continuing to be a respected supporter of the Overland community.

We thank you for your support over the past seven years, and appreciate the opportunity to continue serving our community.

Phil, Chris, Barb, Jacque and Gerone

http://www.gooverland.com

Although most people wouldn’t consider off-roading a “green” activity, 4 Wheel Parts is trying to make it as eco-friendly as possible. The newly launched Going Green section on 4 Wheel Parts provides their customers with more eco-friendly products for their truck, Jeep, or SUV. The Going Green section also includes tips for achieving better fuel economy, reusing products, and getting the best performance from their truck.

Louis Minette, Internet Brand Manager at 4 Wheel Parts says, “Off-road enthusiasts have always had a strong connection with the outdoors, taking some of the roughest terrain that Mother Nature has to offer and conquering it! As the years have passed and legislation has gotten more stringent off-road enthusiasts have had to change with the times to protect their rights to use off-road areas. They realize their impact and work to leave their playgrounds in the same condition as they found it, leaving as little impact as possible. As a friend to off-road enthusiasts, 4 Wheel Parts is taking similar steps to offer our customers the same performance products they crave while reducing their effects on the environment.”

4 Wheel Parts gives their customers useful tips that go beyond the obvious. They don’t just tell you to clean out your car so that you get better gas mileage; they actually go in-depth and provide you with information on how to find your preferred engine operating range (RPM), as well as other useful information.

Even though large pickups and SUVs have taken longer to catch up with the automotive Going Green trend, domestic automakers are making a concerted effort to make these vehicles more earth-friendly and fuel efficient. In concurrence with this movement towards environmental awareness, 4 Wheel Parts is bringing in new performance efficient products to their website and their 4 Wheel Parts stores.

Discount Tire Advises Motorists to Switch to Winter Tires for Better Road Traction this Season: Choosing the right tires is important for safe road travel especially when driving in temperatures below 45 degrees

Scottsdale, Arizona (PRWEB) December 22, 2009 -- The fall and winter seasons usually usher in thoughts of chilly air, snowy-white landscapes and the holidays. However, the severe winter weather makes for dangerous driving conditions in many parts of the country. Discount Tire, the world's largest independent tire and wheel retailer, reminds motorists to prepare their vehicles for winter by replacing their all-season tires with winter season tires before the mercury drops below 45 degrees. Winter tires deliver much better traction as well as improve handling and control in cold temperatures making them the best choice for winter driving.

All-season tires are not designed for severe winter weather. Their tread designs are less effective at helping drivers maintain control in winter conditions because they can accumulate material like snow and ice in the treads and they lose their flexibility in temperatures below 45 degrees. These factors can negatively affect tire traction, vehicle handling and braking distance.

According to Discount Tire, it's best to use tires that are specifically designed for the road and weather conditions that motorists will be driving in. Today's winter season tires are much more technologically advanced and safer than "snow" tires of the past. Chemical compounds in the tire help them maintain flexibility in temperatures below 45 degrees and special tread designs channel away materials keeping more rubber connected to the road.

Garmin nüvi 1690 and nüLink! Connect Drivers with Relevant, Online Information

OLATHE, Kan./September 3, 2009/Business Wire — Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation, announced today the nüvi 1690, a portable navigation device (PND) with a built-in wireless module that lets customers tap into Garmin’s nüLink! service that provides direct links to certain online information like Google™ local search, traffic, weather, fuel prices, movie listings, flight status, local events, white page telephone listings and Ciao!™, Garmin’s exclusive location-based social networking system that connects multiple networks into a single portal for Garmin users. The U.S. version of the nüvi 1690 comes with two years of free Garmin nüLink! service, which makes it the first PND to offer an extended period of online features included in the purchase price of the device.

“Our customers want and need accurate, up-to-the-minute information that they can access quickly and without hassles,” said Dan Bartel, Garmin’s vice president of worldwide sales. “The nüvi 1690 meets these expectations by combining the power of Google’s local search and other compelling online services with preloaded maps and points of interest for the ultimate navigation experience.  And best of all, the nüvi 1690 includes two years of Garmin nüLink! service out-of-the-box, eliminating any hesitation that customers might have about paying for these premium services.”

The nüvi 1690 with nüLink! has the most comprehensive set of POI search capabilities offered by any PND thanks to the implementation of Google local search and white page telephone listings. Google’s local search brings online points of interest (POIs) to customers’ fingertips and lets them search for destinations by name or key words just like they are accustomed to doing on their personal computer. In addition, Garmin has created a “quick search” feature that lets users search via categories like food, lodging and fuel, rather than typing a word or phrase into the search box. Detailed search results are displayed for many POIs including a location description, business address, phone number and popularity rating. Customers can also use the nüLink! white page telephone listing feature to search for a person’s street address by their first name, last name or phone number.